# Brand Intel

> Source: https://www.aisyndicate.com/brand-intel/
> Provider: AI Syndicate · Last updated: 2026-07-16
> Markdown version for LLMs and AI agents. Canonical HTML: https://www.aisyndicate.com/brand-intel/

## What is Brand Intel?

**Brand Intel** is AI Syndicate's brand-identity monitor. It answers the two questions upstream of every AI answer about a brand: **can AI tell who you are — and do you own the answers when someone looks?** It asks 12 AI engines who the brand is, catches the companies they confuse it with, cross-checks identity signals in Wikidata and Wikipedia, verifies which profiles actually belong to the brand, and scores it all 0–100 with a 30-day trend.

Identity comes first: an engine that thinks a brand is a different company can't recommend it correctly, no matter how good its content is.

## The 12 engines

Eight chat engines (ChatGPT, Claude, Gemini, Perplexity, Meta AI, Grok, DeepSeek, Mistral), two voice assistants (Siri, Alexa+), and two AI search surfaces (Google AI Overviews, Copilot). Each is asked, from its own training knowledge, who the brand is.

## What it verifies

1. **Recognition across 12 engines** — each graded: recognised, fuzzy, or confused.
2. **Confusables, named** — the other companies engines think you are, with which engines are confused and which wrong facts are theirs; confirmed only by **cross-engine agreement** (a single engine's guess is capped at low confidence and never treated as fact).
3. **Identity signals** — the machine-readable proof engines consult: a Wikidata entity whose official-website claim points at the brand's domain (matched by proof, never name similarity), Wikipedia presence, a stable schema @id, declared sameAs profiles.
4. **Verified profiles** — ownership proved, never assumed: the brand's domain, a declared sameAs match (renames like twitter→x handled), or an explicit reference to the domain. Everything else is a look-alike.
5. **Cited sources, captured** — when engines research the brand with live web access, the actual cited URLs are captured, aggregated by source domain, and categorized.
6. **Brand Search Control** — a 0–100 score for how firmly the brand owns search results for its own name, with a 30-day trend.

## The scores

- **Identity score (0–100)** — from Wikidata verification, Wikipedia presence, schema @id, and declared sameAs profiles. Weak or missing signals feed the fix checklist.
- **Brand Search Control (0–100)** — domain + verified profiles versus look-alikes on the brand's own name search, tracked over 30 days.

Results refresh on a 24-hour cycle.

## How it works

1. **Ask** — 12 engines, chat + voice + AI search, each asked who the brand is from its own knowledge.
2. **Diff** — every answer compared against verified ground truth (site schema, Wikidata entity, Wikipedia). Wrong facts become incidents; wrong companies become confusables.
3. **Fix** — a checklist targeting the exact signals engines consult: schema @id, sameAs, the Wikidata official-website claim, verified profile ownership.
4. **Own** — Brand Search Control tracks name-search ownership so identity consolidation is measurable.

## Brand Intel vs. Prompt Simulator vs. Citation Tracker

- **Brand Intel**: does AI know WHO you are — and who does it confuse you with?
- **Prompt Simulator**: do you WIN real buyer prompts?
- **Citation Tracker**: how often are you CITED, over time?

## FAQ

**What is Brand Intel?** AI Syndicate's brand-identity monitor: 12 engines asked who your brand is, confusables caught and named, Wikidata/Wikipedia identity signals cross-checked, profile ownership verified, two 0–100 scores with a 30-day trend.

**What is a confusable?** Another company an AI engine mixes you up with — usually a same-name business in a different city or industry — reported with confidence only when multiple engines agree.

**How does it avoid false alarms?** Cross-engine agreement: one engine's guess is capped at low confidence and never treated as fact.

**How does profile verification work?** Proof only: your domain, a declared sameAs match (twitter→x renames handled), or an explicit reference to your domain.

**How is the identity score computed?** From the signals engines actually consult: Wikidata official-website verification, Wikipedia presence, a stable schema @id, and declared sameAs profiles.

**Which plans include it?** Identity basics on AI Pulse ($499/mo); the full 12-engine confusion probe and cited-sources scan on AI Radar ($899/mo) and up. 24-hour refresh.

**What is Brand Search Control?** A 0–100 score for how firmly you own your own brand-name search results — you and your verified profiles versus look-alikes — with a 30-day trend.

## Glossary

- **Confusable** — another company an AI engine mixes a brand up with; reported only on cross-engine agreement.
- **Identity score** — 0–100 machine-legibility of a brand's identity (Wikidata, Wikipedia, schema @id, sameAs).
- **Official-website claim** — the Wikidata property linking an entity to its domain; Brand Intel's proof-based entity match.
- **sameAs** — the schema.org property declaring which external profiles belong to an organization.
- **Verified profile** — a profile counted as yours only with proof of ownership.
- **Brand Search Control** — 0–100 ownership of your own name's search results, tracked 30 days.

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