# Leads

> Source: https://www.aisyndicate.com/leads/
> Provider: AI Syndicate · Last updated: 2026-07-19
> Markdown version for LLMs and AI agents. Canonical HTML: https://www.aisyndicate.com/leads/

## What is Leads?

**Leads** is AI Syndicate's lead inbox and AI-attribution layer — the cash-register end of AI search. AI engines are already recommending brands, and when the buyer clicks through, most analytics tools file the visit under "direct" and move on. Leads catches the handoff: **every lead lands in one inbox, stamped with the AI engine that actually sent it** — proven from a real signal the lead itself carries, never a model's guess. When there's no signal, the lead honestly reads **"Direct / unknown."**

The rest of the platform earns the recommendation; Leads shows the customers it produced.

## What you get

1. **One inbox for everything** — a paste-in site capture tag, a webhook any CRM / form builder / automation tool can push to, leads captured by the AI Chatbot, and inbound email synced from a connected Gmail. Every channel normalized and deduplicated into one place.
2. **The engine stamp** — nine AI engines recognized: ChatGPT, Perplexity, Google AI Overview, Gemini, Microsoft Copilot, Claude, Meta AI, Grok, and DeepSeek. The badge lands only when a real signal proves it.
3. **The full journey** — expand any lead: first touch, the pages they read, the form they filled. Statuses, archive, CSV export; the consent trail stays with the lead.
4. **The attribution board** — leads per engine with trends: which AI engines actually send customers, in real counts — not modeled percentages, not "AI-influenced" estimates.
5. **Ten prospects a day** — for B2B brands: ten fresh decision-makers every day, matched to your ideal customer profile with verified business contact details. Email each from your own connected Gmail and mark them contacted.
6. **ChatGPT Ads, beside the leads** — connect your own ChatGPT ads account and see real spend, clicks, and per-campaign performance next to the leads coming in. The key is stored encrypted and never displayed again.

## Never guessed

- **A real signal, or nothing.** The engine badge is earned from evidence the lead itself carries — the exact signals checked stay ours. No probability model assigns credit.
- **"Direct / unknown," said plainly.** A lead with no AI signal is never force-fitted to an engine. The honest label is what makes the stamped leads meaningful.
- **Samples say SAMPLE.** An empty inbox shows clearly labeled example rows and the real count — never fake momentum.
- **No invented outcomes.** Closed deals aren't tracked, so conversion rates are never fabricated. What you see is what was measured.
- **Never bought.** No bought or sold consumer contact lists, ever. Every consumer lead came to the brand on its own; outbound prospecting surfaces business decision-makers with verified business contacts, clearly separated.

## How it works

1. **Catch** — paste one tag on the site, or point the CRM, forms, chatbot, or Gmail at the inbox. Every lead lands in one place, normalized and deduplicated.
2. **Stamp** — each arriving lead is checked for real evidence of the AI answer that sent it. The engine badge lands only when it's proven; no signal reads "Direct / unknown."
3. **Work** — open the journey (first touch, pages read, form filled), set statuses, export, and email any lead or prospect from your own connected address.
4. **Prove** — the attribution board tallies real counts per engine over time: which AI engines actually send customers, in numbers you can defend.

## Leads vs. analytics & attribution suites

- **Analytics and attribution suites** answer "where did traffic come from?" — anonymous sessions, AI referrals lumped into "direct" and referral buckets, and credit assigned by models nobody can verify.
- **Leads** answers "which AI engine sent this customer — and can you prove it?" — a named person with a journey and a status, stamped per lead across nine engines only when proven, with the honest "Direct / unknown" beside it, plus outbound prospecting and ChatGPT ad spend in the same view.

## FAQ

**What is Leads?** The lead inbox and AI-attribution layer: every lead in one inbox, stamped with the AI engine that sent it when a real signal proves it, plus outbound prospecting and ChatGPT ad performance beside the leads.

**How does it know which AI engine sent a lead?** From evidence the lead itself carries — a real trace of the AI answer, caught at the handoff. No signal → "Direct / unknown." No probability model; the exact signals checked stay ours.

**Which AI engines does it recognize?** Nine: ChatGPT, Perplexity, Google AI Overview, Gemini, Microsoft Copilot, Claude, Meta AI, Grok, DeepSeek.

**How do leads get in?** A paste-in capture tag, a universal webhook (CRM / forms / automation), AI Chatbot captures, and inbound Gmail sync — normalized and deduplicated.

**What if a lead has no AI signal?** It reads "Direct / unknown" — plainly. That honesty is what makes the stamped counts meaningful.

**Do you sell leads or buy lists?** Never — no bought or sold consumer contact lists. Prospecting surfaces business decision-makers with verified business contact information, clearly separated from inbound.

**What does prospecting do?** Hands B2B brands ten fresh decision-makers every day, matched to your ideal customer profile, with verified business contacts — emailable from your own Gmail. Built for B2B; consumer brands see partners and referral sources instead, and it says so.

**ChatGPT ad spend?** Connect your own ads account: real spend, clicks, per-campaign performance beside the leads. Key stored encrypted, never displayed again.

**Which plans?** Every plan includes the inbox, capture tag, journey, and AI-source attribution (entry plans see the top three AI sources). Full board + prospecting at AI Radar and up.

**Versus analytics?** Analytics counts anonymous sessions and files AI referrals under "direct." Leads works at the level of a person, with attribution proven per lead rather than modeled per channel.

## Glossary

- **AI-source attribution** — the engine badge on a lead, earned from a real signal the lead itself carries — never assigned by a probability model.
- **First touch** — the first thing known about a lead's visit: where they came from and the first page they landed on.
- **Direct / unknown** — the honest verdict when a lead carries no AI signal.
- **Capture tag** — one paste-in snippet that catches arrivals from AI engines and turns existing forms into inbox entries.
- **Lead journey** — the trail from first touch to form: pages read, the AI referrer if there was one.
- **Hot lead** — a new, unworked lead in the inbox — counted for real, never padded.

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