AI Syndicate — zero issues
Every check passed, across all five category groups. Not because we got lucky: the audit is our own bar, and our site does not ship unless it clears it.
Comparison · Sources read October 6, 2026
How AI Syndicate compares: who each product is for, and what it actually does.
Five questions to ask of any AI visibility product: who it is for, what it measures, what implementation it supports, what you do yourself, and what you can check before you pay. The answers for Profound, Semrush, Peec AI, Scrunch AI and Otterly.AI come from their own pages, with sources on each full comparison. Our homepage technical benchmark is further down, labelled for what it is and what it is not.
Facts from each company's own pages
Sources on every full comparison
Where a rival is the better choice, we say so
Tracked across every major AI platform & voice assistant
ChatGPT
Claude
Google AI Overviews
Gemini
Perplexity
Copilot
Meta AI
Grok
DeepSeek
Mistral
Alexa+
Siri
The comparison
Which AI visibility product fits your team?
Read across a row for one product, or down a column to compare one question. Competitor details restate their own pricing and product pages as read on October 6, 2026; they change often, so each full comparison links the source.
| Product | Who is it for? | What does it measure? | What implementation does it support? | What does the customer do? | What can you check before you pay? |
|---|---|---|---|---|---|
| AI Syndicate | One person running one market, up to multi-location brands and agencies. A done-for-you tier (AI Command) for brands that want us to run it. | Answers and citations across 12 AI engines (10 answer engines + 2 voice assistants) on every plan, plus site AI-readiness, wrong answers about you, reviews, local map rank and AI-sourced leads. | Ranked fixes with the copy, schema and code written; auto-apply on supported CMSs; drafted corrections for wrong AI answers; a hand-off to your own coding agent. | On AI Pulse, Pro and Max your team ships the changes. AI Managed adds an account manager; on AI Command our team ships them. | A free audit of your own site; the public AI Local rankings, with the exact questions asked, which assistants named each business, the sources they cited, downloadable data and the methodology; client results labelled by who measured them. |
| ProfoundFull comparison → | Marketing teams; says its enterprise features are “trusted by a third of the Fortune 100”. | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9 engines. Also prompt volumes, ChatGPT Shopping and AI-crawler traffic. | Agents that research, write and stage content; says it “rewrites pages with citation decay and stages them in your CMS”. | Reviews what its agents stage. Enterprise support options include a dedicated specialist. | A free 7-day trial; SOC 2 Type II listed. |
| SemrushFull comparison → | SEO and marketing teams, especially those already on Semrush; the AI Visibility Toolkit is priced per domain. | ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode and Google AI Overviews; 25 tracked prompts on the toolkit. Keyword and backlink research in Semrush One. | An AI search site audit with a prioritised fix checklist, and content recommendations. | Works through the checklist and makes the changes. | A free plan; a 7-day trial on Semrush One Starter and Pro+ (none on the AI Visibility Toolkit). |
| Peec AIFull comparison → | Marketing teams that want AI search analytics, with plans for agencies. | 3 models you choose on Starter (more as paid add-ons; up to 13 on Enterprise); 50, 150 or 350 prompts run daily. | Gap analysis, recommended actions and agent actions. | Makes the changes the recommendations call for. | A free trial. |
| Scrunch AIFull comparison → | Brands that want AI search visibility and optimisation; Enterprise for large companies with a security review. | Core: ChatGPT, Perplexity, Google AI Overviews and Copilot, 125 prompts. Enterprise: up to 9 engines. | Site audits, page optimisations (1 a month on Core), content generation; on Enterprise, AI-ready pages served to AI agents. | Makes most changes; Core includes one page optimisation a month. | A 7-day trial on Core; a free AI audit; SOC 2 Type II listed. |
| Otterly.AIFull comparison → | Teams on a tight budget that want to watch a short list of questions. | ChatGPT, Google AI Overviews, Perplexity and Copilot on the entry plan (Claude, Google AI Mode and Gemini as add-ons); 15, 100 or 400 prompts. | Content audit, content briefs and recommendations. | Makes the changes the recommendations call for. | A free trial. |
Every full comparison also says when the other product is the better choice: for example classic keyword and backlink research (Semrush), unlimited seats (Profound, Peec AI) or a lower entry price (Otterly.AI). Who does the work at AI Syndicate: On AI Pulse, AI Pro and AI Max your team ships the changes we draft; on AI Managed your team ships them with our guidance; only on AI Command does our team build and deploy them. Who does the work, plan by plan.
Technical-readiness benchmark · July 6, 2026
Separately: how each company's own homepage scored for AI readiness.
We ran the public homepages of the same five companies, and our own, through the AI Access audit we use on customer sites. It measures one thing: whether AI engines can reach, parse and trust a single page. It is our own scoring system, it does not measure product quality, customer results or overall GEO performance, and it is not a reason on its own to choose a product. A re-run on October 7, 2026 could not read Otterly.AI's homepage (it returned a bot challenge), so the scores below stay dated July 6.
AI Access Score · homepage audit · July 6, 2026
Otterly.AI, Semrush, Profound, Peec AI, and Scrunch AI — homepages audited July 6, 2026 with the same automated system, same day, same checks — ours included. This scores technical readiness: whether AI can reach and read one page. It is not a ranking of products, customer results or overall GEO performance.
The benchmark, in one line
We ran the public homepages of five leading AI-visibility and SEO platforms through the AI Access audit — the same automated scoring system we grade customer sites with. Our site scored 100/100 with zero issues. The five platforms scored 63 to 86, and every one of them failed checks in at least three of the audit's five category groups.
- Same test for everyone. One automated audit, run against every site the same day — ours first.
- Broad on purpose. We publish category-level results only. The check-by-check detail and the fixes are what the product delivers.
- Named, sourced, and dated. A score describes one page on one day, not a permanent verdict on a company.
- Reproducible. The audit is free to run — on your site, or on theirs.
The scores
How do the leading AI visibility platforms score?
The AI Access Score is a 0–100 measure of whether AI engines can access, parse, understand, and trust a page. We hold our own site to 100 and re-audit it every time we ship. Here is what the same audit found on the public homepages of five leading AI-visibility and SEO platforms on July 6, 2026.
The five platforms — 38 issues combined
Scores of 86, 78, 76, 68, and 63. Between five and twelve failed checks each, on the most polished page each company owns — its homepage.
Shipped no structured data at all
Three of the five platforms had no schema markup on their homepage at all — the single clearest machine-readable signal an AI engine can get about who you are. A fourth shipped schema but was still missing the types AI engines expect. One was also missing basics like a canonical URL.
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Every number on this page is a real output of our scoring system — no estimates, no mock data. The same audit produced our 100 and their 63–86, on the same day, with the same checks.
Category results
Which categories did each platform fail?
The audit groups its checks into five categories. A ✓ means a site passed every check in that category; a ✕ means the audit found one or more issues there. This is as specific as we get publicly — the check-by-check detail is what customers see.
| Audit category | AI Syndicate | Otterly.AI | Semrush | Profound | Peec AI | Scrunch AI |
|---|---|---|---|---|---|---|
| AI crawler access | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Content & structure | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Structured data (schema) | ✓ | ✓ | ✕ | ✕ | ✕ | ✕ |
| Accessibility tree | ✓ | ✕ | ✕ | ✓ | ✕ | ✕ |
| Technical hygiene | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ |
| AI Access Score | 100 | 86 | 78 | 76 | 68 | 63 |
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What the five categories cover, broadly: whether AI crawlers can reach and ingest the page (AI crawler access), whether the content is structured so a model can parse and quote it (content & structure), whether the page declares what it is in machine-readable form (structured data), whether assistive and machine readers get a usable page tree (accessibility tree), and the technical basics engines use to trust and attribute a page (technical hygiene).
Why it matters
Why does it matter if an AI visibility tool passes its own audit?
This is not a gotcha. It is the most honest signal available about how seriously a vendor takes the thing it sells you.
AI engines read structure, not promises
ChatGPT, Gemini, and Perplexity do not know what a vendor's deck says. They know what its pages expose: crawl access, parseable content, declared entities, trust signals. A homepage that fails those checks is invisible in exactly the way the vendor promises to fix for you.
Dashboards without fixes leave scores like these
Most AI-visibility tools measure and report. Measuring is the easy half. The gap between 63 and 100 is the fixing — the concrete, page-by-page work our audit turns into a checklist and our platform helps you close.
AI Syndicate holds itself to the grade it sells
Our 100 is not a marketing number — it is the same audit output, re-run on AI Syndicate's own site every time we ship, to make sure we live up to what we say. When we tell a customer a check matters, it is because we pass it ourselves.
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This isn't a hypothetical stakes-check. Pew Research found only about 1% of users click a citation link inside an AI-generated answer — being the brand the model names and recommends outright beats being a buried footnote (Pew Research, 2025). The checks in this audit — schema, crawlability, structured content — are what determine whether an engine can name a brand accurately at all. More of the public research behind this is on our case studies page.
How we ran it
How was this AI visibility platform comparison run?
We want this comparison to be something we would be comfortable defending line by line. So here is exactly how it was produced, and what it does and does not claim.
What we ran
- The automated AI Access audit — the identical scoring system we run for customers, unmodified.
- Against the publicly accessible homepage of each platform, fetched on July 6, 2026.
- Against our own homepage first, same system, same day.
What the scores are — and are not
- They measure machine-readability and AI-access signals on one page at one point in time.
- They are not a judgment of any company's product quality, team, or customer results.
- Websites change. Any platform here could fix its issues tomorrow — the audit would happily say so.
Why these five platforms
- Otterly.AI, Profound, Peec AI, and Scrunch AI are widely used AI-visibility / GEO specialists; Semrush is the established SEO suite many of the same buyers already run alongside them.
- Each score is a dated snapshot of one public page, not a permanent verdict — any of these platforms could fix its issues tomorrow, and we'd update this page to say so.
- The comparison is verifiable either way: the standard is public, the audit is reproducible, and our own score is the same system, unmodified.
Why the results are category-level only
- Publishing each failed check would effectively be a free teardown — and an unfair one, done without the context a customer engagement provides.
- The full checklist, per-page detail, and step-by-step fixes are what the platform delivers to customers.
- Broad in public, exact in the product. That split is deliberate.
Your score
The audit is free to run. What does your site score?
You now know what the leading platforms score. Your buyers' AI assistants are reading your pages the same way. The audit takes minutes: your AI Access Score, the checks you pass and fail by category, and what to fix first — with the exact fixes waiting in the platform.
Run the audit
Point it at your site. It fetches your public pages the same way an AI crawler would and scores what it finds — no tracking snippet, no access needed.
See every failed check
Unlike this page, your own report is not category-level. You see each check, each page, and the concrete fix — copy-paste ready where possible.
Close the gap to 100
Fix, re-audit, and watch the score move. The same loop we run on our own site is the loop the platform runs for yours.
FAQ
Fair questions about this comparison.
How did you choose Otterly.AI, Profound, Peec AI, Scrunch AI, and Semrush?
They're widely used AI-visibility, GEO, and SEO platforms that a buyer evaluating this category would already have on a shortlist — Otterly.AI, Profound, Peec AI, and Scrunch AI are AI-visibility specialists, and Semrush is the established SEO suite many of the same buyers already run alongside them. We picked well-known names on purpose — a comparison against unknown tools wouldn't tell you much. The scores describe each platform's public homepage on July 6, 2026, not a permanent judgment of the company, its product, or its results — sites change, and any of these platforms could fix their issues tomorrow.
What does the AI Access Score measure?
Broadly: whether AI engines like ChatGPT, Gemini, Perplexity, and Google's AI Overviews can access, parse, understand, and trust a page. The checks fall into five groups — AI crawler access, content and structure, structured data, the accessibility tree, and technical hygiene. The full check-by-check breakdown, with fixes, is what customers see inside the platform.
Is a 100/100 score actually achievable?
Yes — our own site is the proof, and we re-audit it with the same system every time we ship. Every check in the audit is concrete and fixable, and every customer gets the exact list of what to fix and how.
Did you cherry-pick weak pages to audit?
No — we audited each platform's public homepage, which is normally the single most polished, most optimized page a company has. We ran the same automated audit, the same day, with the same checks, against our own homepage first.
Will you publish the full list of failed checks?
No. The category-level results above are as specific as we get publicly — the detailed checklist and the step-by-step fixes are the product. If a platform on this page wants its own results, the audit is free to run.
Can I see what my own site scores?
Yes — the same audit is free to run on your site. You get your AI Access Score, the checks you pass and fail, and what to fix first. If the tools you are evaluating can't pass it, that tells you something about who should be grading your AI visibility.
Grade your site with the audit the other platforms didn't pass.
Run the AI Access audit on your own site. See your score, every failed check, and exactly what to fix — the detail this page deliberately leaves out.
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