Field notes on becoming the cited source.
Playbooks, diagnoses, and frameworks for getting found, cited, and recommended across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and the rest of AI search. No recycled SEO takes — the working ideas behind how GEO, AEO, and SEO actually compound.
Best GEO agencies & platforms in 2026, ranked
A ranked buyer's guide to Generative Engine Optimization — the five criteria that actually separate the options, how the alternatives compare, and why AI Syndicate leads on coverage, measurement, and proof.
How to measure AI visibility: the metrics that matter
You can't manage what you can't measure. The four metrics that define AI visibility — citation share, accuracy, sentiment, and attribution — and the method for tracking them across every engine over time.
GEO · SourcesHow AI Overviews choose their sources — and how to become one
AI Overviews don't rank a list, they assemble an answer. The five signals that decide which pages get cited, the myths to ignore, and a concrete playbook for becoming one of the sources.
GEO · ExplainerWhat is llms.txt? A practical guide to the AI-readability file
The plain-text file that hands AI engines a clean summary of your site. What it is, how it differs from robots.txt and sitemaps, and how to write one that earns accurate citations.
GEO · ChecklistThe 12-point GEO audit: can AI engines actually cite you?
The exact twelve checks we run — access, content, structure, authority — to see whether AI engines can find, parse, trust, and cite your site, with the fix for each.
GEO · DiagnosisWhy your brand isn't in ChatGPT's answers (and how to fix it)
A buyer asks ChatGPT for the best option and your name never comes up. The five fixable reasons it happens — and the order to fix them in.
Guide · AEOAnswer Engine Optimization: the complete guide
What AEO is and how to win the single direct answer across AI Overviews, featured answers, answer boxes, and voice — the four surfaces and how to win each.
Guide · SEOSearch Engine Optimization: the foundation AI search is built on
Modern SEO — technical health, content, and authority — and how the same clean, structured, trusted pages feed GEO and AEO.
ComparisonGEO vs AEO: how they differ, overlap, and work together
The decision framework — what each discipline wins, where they share a foundation, and which to lead with for your buyers.
We write the page we'd want an AI engine to cite.
Every post here is structured to be extracted and summarized cleanly — answer-first, schema-backed, and verifiable. The same discipline we apply to client work, applied to our own.
AI search, answered.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring a brand's content, entities, schema, and proof so generative AI systems — ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews — confidently extract, cite, and recommend it when buyers ask commercial questions. It earns visibility inside the answer itself, not just a ranked link.
How do I get my brand cited by ChatGPT and Google AI Overviews?
Make your pages retrievable (allow AI crawlers, keep answers in server-rendered HTML), lead each section with a self-contained answer, define your entity with structured data and sameAs, and earn corroboration from credible third-party sources. Then track citation share and iterate on the questions where you're missing. Start with the 12-point GEO audit.
What's the difference between GEO, AEO, and SEO?
SEO earns ranked positions in the list of results. AEO (Answer Engine Optimization) earns the single extracted answer in AI Overviews, answer boxes, and voice. GEO earns the brand a generative AI recommends by name in a conversation. They share one technical foundation, so the work compounds across all three — see GEO vs AEO and GEO vs SEO.
Is SEO still relevant with AI search?
Yes. AI Overviews and generative answers are built on the same crawlable, well-structured, authoritative pages SEO produces — engines still need to find, parse, and trust your content. Strong SEO is now the foundation GEO and AEO compound on, not a replacement for it.
Want this applied to your brand, not just explained?
Start with an AI visibility audit. We'll show you exactly where you're cited, where you're missing, and what to fix first across every AI engine.