GEO for B2B — be the vendor AI names when buyers build the shortlist.

Because the AI answer sits above, and increasingly replaces, the blue links you rank in. ChatGPT, Gemini, and Google’s AI Overview name a handful of vendors with reasons, and buyers treat that as the shortlist. GEO is the work of being named and cited in that answer — it compounds on good SEO rather than replacing it.

Yes. We work two audiences: the end users and champions whose "best [category] tool" prompts put you on the shortlist, and the executives, security reviewers, and procurement teams whose validation prompts decide whether the pick survives. Most vendors start with champion-facing coverage and add committee-facing proof as the content matures.

No. Fake reviews and undisclosed endorsements are exactly what the FTC’s Endorsement Guides and its rule banning fake reviews prohibit — and models increasingly cross-check them. We build visibility from real customer outcomes, real reviews, and earned coverage. The durable advantage comes from being genuinely credible, not from tactics that collapse under scrutiny.

Those platforms are one source among many an AI engine might consult. We make your own site the credible, well-structured entity AI trusts directly, then align and earn corroboration across reviews, analysts, and communities — so you are the recommended answer, not one row in a comparison grid.

No, and be cautious of anyone who does. AI answers are dynamic and a specific placement cannot be promised. What we commit to is measurable improvement in how often you are named and cited, with honest before-and-after reporting.

Foundational work lands in the first few weeks. Meaningful citation lift typically compounds over the following months as category clarity, use-case coverage, and third-party corroboration build. B2B purchases are high-consideration decisions, so the models take time to gain confidence in a vendor.

Yes. Crowded categories are where GEO matters most, because the model has to differentiate somehow. A vendor with a legible category position, deep use-case coverage, and proof it can cite beats a bigger competitor described in generic superlatives. Specific prompts — by segment, industry, or integration — are usually the fastest wins.

Yes. GEO compounds on good SEO and content rather than replacing it. We plug into your site, structured data, and reporting, share clean specifications, and avoid stepping on work that is already performing.

We cover the segments, industries, and product lines you prioritize — from a single-product startup to a multi-line platform. We build depth where it changes who gets shortlisted.

It depends on how you work with us. Our software is open to any company that wants to track and improve its own AI visibility. Exclusivity is reserved for our custom, done-for-you engagements: we take one vendor per category and segment lane per market, so the authority we build is yours, not handed to the competitor chasing the same buyers.

We track your citation share and AI Overview presence across the major engines and report the change in plain language: which prompts now name your product, which still favor competitors, and what we are fixing next. No vanity metrics, no invented numbers.

GEO (generative engine optimization) for B2B is the work of becoming the vendor AI engines name and cite when a buyer, champion, or buying committee asks which product fits. It combines category and product authority, use-case and segment coverage, and substantiated proof so ChatGPT, Gemini, and Google’s AI Overview can confidently recommend you.

By being a credible, well-structured entity those engines can recognize and trust, by being citable for the use cases and segments buyers search, and by earning corroboration across reviews, analyst coverage, communities, and press. AI Overviews draw from Google’s index while ChatGPT blends its trained model with live retrieval, but the vendor fundamentals win both.

Yes. Clear positioning and real proof matter more than size. A focused early-stage vendor with genuine customer evidence can become the cited answer for its niche — and category creators get to define the vocabulary the models adopt. We scale the work to the segments you want to win.