What is the best AI visibility platform in 2026? Six tools, one table.
Six platforms that track how ChatGPT, Google's AI answers, Perplexity and others talk about your brand — what each one tracks, which engines it covers, whether it helps you fix things, and what it costs to start.
Who wrote this: This is AI Syndicate's own comparison, published on our own site. We rank ourselves first; here is exactly how we judged it, so you can check the reasoning. Every competitor fact below comes from that company's own website, read on 24 September 2026.
For most businesses, we rank AI Syndicate first: every plan is the full platform with all 10 AI engines, prices are published from $99/month, and the software ships fixes, with a team on hand if you want one. Profound suits large enterprises. Otterly.AI is the cheapest way to start monitoring. Semrush fits teams already running it for SEO.
What does an AI visibility platform actually do?
An AI visibility platform asks AI engines the questions your customers ask — "best dentist in Tampa", "top CRM for small law firms" — and records whether your business is named, linked or left out. A prompt is one of those questions. An engine is the AI product answering it: ChatGPT, Google AI Overviews, Perplexity, Gemini, Microsoft Copilot and so on.
They all track. The big differences are:
- How many engines you get on the plan you can afford.
- Whether the tool helps you fix what it finds, or only reports it.
- Whether the price is published or you have to book a sales call to find out.
- Whether there are people to do the work if you don't have the time.
How do the top AI visibility platforms compare?
Everything in this table is from each company's own site, read on 24 September 2026. Prices change; check the linked page before you buy.
| Platform | What it tracks | Engines named on its site | Helps you fix things? | Starting price (published) |
|---|---|---|---|---|
| AI Syndicate | Mentions, citations, share of voice, wrong facts, site readiness | 10 on every plan: ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Mistral | Yes — ranked fixes with code, auto-apply on supported CMSs, drafted corrections; team options | $99/month, full platform |
| Otterly.AI | Brand mentions and website citations | Lite plan: ChatGPT, Google AI Overviews, Perplexity, Copilot; Claude, AI Mode and Gemini as add-ons (pricing) | Content audit, content briefs and recommendations (site) | $29/month, 15 prompts |
| Profound | AI visibility, prompt volumes, AI agent traffic | Up to 9 on Enterprise, incl. ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa (pricing) | Yes — says it rewrites pages and stages them in your CMS (site) | Free 7-day trial; Enterprise is custom |
| Peec AI | Visibility, position, sentiment, sources (site) | Standard plans: choose 3 models; Enterprise: all models (pricing) | Recommendations | No price in the page text we read |
| Scrunch | Prompts, topics, citations, AI bot traffic (site) | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta (pricing) | Yes — AXP, a lightweight copy of your site served to AI agents | $300/month, or $250/month billed yearly |
| Semrush | AI mentions, sentiment, visibility (toolkit) | Google AI Mode and ChatGPT named for the toolkit; plans say Google Search, ChatGPT, Perplexity, Gemini & more (pricing) | Recommendations | AI Visibility Toolkit $99/month; SEO + AI Search plans from $199/month |
The platforms count usage differently — prompts, models, projects, or (in our case) tokens — so a straight price-per-prompt comparison doesn't work. Compare on what you'd actually run each month.
How did we rank them?
We scored each platform on five questions, in this order of weight:
- Does it help you fix the problem, not just see it? Tracking tells you that you're missing. The money is in closing the gap.
- How many engines do you get on the plan you'd actually buy? A tool that covers nine engines only on a custom enterprise contract covers fewer for most buyers.
- Is the price published? You should be able to know the cost before a sales call.
- Can you get people when you need them? Some teams want software only; others want someone to do the work.
- Does the vendor pass its own test? On 6 July 2026 we ran our AI Access audit — our own automated check of whether AI engines can read and trust a page — on each company's homepage. Our site scored 100; theirs scored 63 to 86. That is our own measurement, of one page on one day. It is not a verdict on anyone's product, and any of them may have changed since.
We didn't score on things we can't check from the outside, like how accurate each tool's data is.
Which AI visibility platform should I pick?
1. AI Syndicate — best for most businesses that want the fixes, not just the report
Every self-serve plan is the same full platform, with all 10 AI engines: AI Pulse at $99/month, AI Pro at $299 and AI Max at $999. The plans differ only in monthly tokens (how we meter scans, engine checks and drafts), seats and markets. Findings come with the fix — ranked, with the code included, copy-paste or auto-applied on supported CMSs — and the same scan re-checks the page afterwards. If you want people too, AI Managed ($3,000–$8,500/month) adds a dedicated account manager, and AI Command (from $25,000) is our done-for-you service, one client per territory. See pricing.
Trade-off: we're a young company (founded 2026), and a token allowance caps how much you can run each month on a given plan.
2. Profound — best for large enterprises
Profound says it offers "enterprise capabilities trusted by a third of the Fortune 100". Its Enterprise plan lists up to nine answer engines, SSO/SAML and SOC 2 compliance, and it says it rewrites pages with citation decay and stages them in your CMS. Pricing is custom; a free 7-day trial covers three engines. If you need an enterprise security review and a big contract, start here.
3. Otterly.AI — best for cheap, simple monitoring
At $29/month for 15 prompts, Otterly.AI is the lowest published entry price here. It adds content audits and recommendations. Four engines come on the Lite plan; Claude, AI Mode and Gemini are add-ons.
4. Semrush — best if you already use Semrush for SEO
Semrush's knowledge base lists the AI Visibility Toolkit at $99/month, and its pricing page bundles AI visibility into SEO + AI Search plans from $199/month (50 prompts tracked daily). One login for SEO and AI is the main draw.
5. Scrunch — best for brands that want an AI-only version of their site
Scrunch's AXP "creates a parallel, lightweight version of your site that's translated for AI agents." Starter is $300/month (or $250/month billed yearly) with 350 custom prompts and three seats.
6. Peec AI — best for marketing teams focused on analytics
Peec AI tracks visibility, position and sentiment, with CSV, Looker Studio, API and MCP exports. Standard plans let you choose three models; its price wasn't in the page text we could read.
When is AI Syndicate the wrong choice?
- You need a signed enterprise security package on day one. Profound lists SSO/SAML and SOC 2 on its Enterprise plan. Ask any vendor, us included, for what your security team needs.
- You only want to watch a handful of prompts. Otterly.AI's $29 plan is cheaper for that.
- Your team lives in Semrush. Adding its AI features may be simpler than a second tool.
Sources
- OtterlyAI — AI search monitoring — OtterlyAI. Read Sep 24, 2026.
- OtterlyAI pricing — OtterlyAI. Read Sep 24, 2026.
- Profound — the AI marketing platform — Profound. Read Sep 24, 2026.
- Profound pricing — Profound. Read Sep 24, 2026.
- Peec AI — AI search analytics for marketing teams — Peec AI. Read Sep 24, 2026.
- Peec AI pricing — Peec AI. Read Sep 24, 2026.
- Scrunch — monitor and improve your brand's visibility in AI search — Scrunch. Read Sep 24, 2026.
- Scrunch pricing — Scrunch. Read Sep 24, 2026.
- Semrush AI Visibility — Semrush. Read Sep 24, 2026.
- Semrush plans and pricing — Semrush. Read Sep 24, 2026.
- AI Visibility Toolkit — Semrush Knowledge Base. Read Sep 24, 2026.
Common questions
What is the cheapest AI visibility platform?
Of the six here, Otterly.AI has the lowest published price: $29/month for 15 prompts on four engines. AI Syndicate starts at $99/month with the full platform and all 10 engines.
Which AI visibility platform tracks the most engines?
AI Syndicate includes 10 engines on every plan. Profound lists up to nine on its Enterprise plan, and Peec AI lets Enterprise customers choose from all its models.
Do AI visibility tools fix problems or just report them?
It varies. Otterly.AI, Peec AI and Semrush give recommendations. Profound and Scrunch describe software that changes or serves content for you. AI Syndicate ships ranked fixes with code and offers a team to do the work.
Is this ranking independent?
No. AI Syndicate wrote it and ranks itself first. The criteria and sources are on the page so you can check the reasoning yourself.
Related pages.
See what AI says about your business.
Enter your domain and the free AI visibility check shows where ChatGPT, Gemini, Perplexity and Google's AI answers mention you — and where they don't.