How much could AI search add to your business?

How does the AI Revenue Calculator work?

It follows six steps. Every number is one you can change.

1. How often AI names you. We estimate this from your AI score (0–100): about 10% of AI answers at a score of 0, rising in a straight line to about 55% at 100. This line is our own estimate, not a published study.
2. Leads that come through AI today. If AI rarely names you, few of your leads come from it. We weigh the buyers who ask AI by your rate, and everyone else by a middle rate (the score-50 rate, 32.5%). With 30% of buyers asking AI and a score of 40, that is about 27% of your leads.
3. Extra AI leads a month. Your AI leads × (the rate at your target score ÷ the rate today − 1). The same buyers are asking. More of them see your name.
4. Extra leads a year. × 12.
5. Extra clients a year. × your close rate (the % of leads that become clients).
6. Added revenue a year. × what one new client is worth to you. This is the yearly figure once you reach the target score. For year one we assume a straight six-month ramp, which works out to 75% of it.

Open Get a more exact number to add your yearly revenue, clients, profit margin, repeat buyers and marketing spend. Then the free report also shows added profit, the lifetime value of those clients, what the same leads would cost in ads, and how many new clients a year would pay for AI search work.

Where do the starting numbers come from?

How does the calculator keep the answer honest?

Two checks run on every change.

• Do your numbers add up? Leads × 12 × close rate × value of a client should land near the yearly revenue you typed. If it is less than half or more than double, the calculator tells you which numbers disagree.
• A ceiling. Added revenue is never shown above 25% of your yearly revenue: the one you typed, or what your leads add up to if you didn't type one. The raw math can say more. We would rather show a number you can believe. And if your leads × close rate × value of a client add up to more than $100M a year, it asks you to check those numbers.

We also show the steps. Click Show the math and every multiplication is on screen.

What does a real example look like?

Here is the roofing starting set, step by step.

The calculator does not round until the last step, so hand math with rounded numbers lands a little off. At a 25% margin that is about $74,889 in added profit a year once you reach score 80.

Why does AI recommend some businesses and not others?

AI tools name the businesses they can read and trust. In our audits the same few things come up again and again:

• Clear facts on your own site: what you do, where, for whom, and your prices or process.
• Hidden code that states those facts, called schema (short labels search engines and AI read).
• Pages AI crawlers can open: not blocked, fast, and with plain-text copies.
• Proof from other places: reviews, directories and articles that say the same thing your site says.

See what an AI citation is and the GEO mistakes we see every week.

What can't the calculator tell you?

• Your real AI pick rate. The calculator estimates it from your score. Measuring it means asking ChatGPT, Gemini and the others your buyers' real questions, many times.
• How fast it happens. AI tools update on their own schedule. Work done this month can take weeks or months to show up in answers.
• Your competitors' moves. If a rival fixes their site first, your share can drop.

Treat the number as a starting point for a conversation, not a forecast.

Sources

1. Local Consumer Review Survey 2026 — BrightLocal. Read Sep 24, 2026.
2. AI Syndicate pricing — AI Syndicate. Read Sep 24, 2026.
3. AI Launch Plan for home service businesses — AI Syndicate. Read Sep 24, 2026.