You can’t win a race you can’t see. This is your market’s scoreboard.
Buyers ask AI who to hire — and the answers keep naming the same few brands. Competitors puts names on the board: your real share of the answers, the rivals taking the rest, and every move they make to stay there. Measured, never estimated.
Every rival benchmarked with the same rulers we score you with
Competitors is the scoreboard for AI search: name up to 25 rivals and see your true share of voice measured from real AI answers — including the share nobody has claimed yet — line their AI-readiness, SEO, and security scores up against yours with the same rulers, and get a nightly log of every move they make: new pages, new schema, AI-crawler flips. When a rival wins a prompt you don’t, you see exactly which one — and can watch the answer happen.
Your rivals aren’t outranking you. They’re out-answering you.
An AI answer doesn’t have ten blue links — it has two or three names. Either you’re one of them, or a rival is closing the deal you never knew existed.
The leaderboard went invisible
Rank trackers watch positions on a results page. AI answers don’t have positions — they have a shortlist. If you’re not on it, no rank report will ever tell you who is.
“Visibility indexes” are vibes
Competitor tools sell an index modeled from search data they never show you — an estimate of an estimate. You can’t defend it to your board, and you can’t act on it.
You hear about the move too late
A rival ships a comparison page, adds FAQ schema, opens the door to AI crawlers — and the answers shift weeks before anyone on your team happens to notice.
Every rival. Every score. Every move.
One board that answers the three questions that matter: who’s winning, by how much, and what they just did about it.
Rivals you name — and rivals we spot
Add up to 25 competitors by domain, or accept auto-detected suggestions: brands the AI answers in your market are already citing. That’s how you meet the rival you didn’t know you had.
Share of voice, with your true rank
Your measured slice of the market’s AI answers, ranked honestly — the leaderboard never skips your slot to flatter you. Tiny shares read “<1%”, and the unclaimed share is shown too.
Gap prompts, named
The exact buyer questions where a rival gets cited and you’re absent — listed by name. One click re-runs any of them in the Prompt Simulator so you can read the answer that left you out.
The comparison matrix
AI Access, SEO, security grade, and AI-crawler access — side by side for you and every rival, sortable and filterable. Scored with the same rulers your own tabs use, so the numbers agree.
The nightly watch
Every rival’s public site, swept every night: new pages, structured data added or lost, AI-crawler access opening or closing, an llms.txt appearing. Each change logged once — when it happens.
Grades, not dirt
You see a rival’s security grade so you can benchmark — never their specific findings. We don’t hand anyone a target list. Your site gets the full detail; a rival’s gets a letter.
Competitor tools estimate. Competitors measures.
A “visibility index” is a number somebody modeled. A scoreboard is a number somebody measured. Only one of them survives a hard question from your board.
How competitor tracking usually works
- Model an “AI visibility index” from data you never get to see.
- Run the same generic keyword list for every industry.
- Snapshot a rival’s site once and call it monitoring.
- Round your rank up and your rival’s down — flattery renews subscriptions.
How Competitors decides
- Real answers, real share. Every point of share of voice was earned in a real AI answer — and the unclaimed share is on the board too.
- Your true rank, stated plainly. The leaderboard never skips your slot. If you’re fourth, it says fourth — that’s what makes second mean something.
- Events fire once, or never. The watch’s first look is a silent baseline. No manufactured “activity” to make the feed look busy.
- Public data only. Everything comes from pages any visitor or AI crawler can read and answers anyone can ask for. No accounts, no pretexts, no bought data.
Watch your market get scored.
This is the matrix filling in — every rival scored with the same rulers, the board re-sorting itself to your true rank, and what a rival shipped overnight.
What the scoreboard hands you.
- Your true rank, not a vibe. You land on your own board first — and stay on top only if the numbers say so. NorthPeak outscores you, and the board re-sorts to say it.
- The gap, replayable. Every prompt you’re losing is listed — and one click re-runs it in the Prompt Simulator so you can read exactly what the answer rewarded.
- The move, the morning after. When a rival ships pages or schema, it’s in your log at breakfast — not in your pipeline three weeks later.
- Included with AI Radar and up. Up to 25 named rivals: share of voice, gap prompts, the matrix, and the nightly watch.
Estimated visibility vs. a measured scoreboard.
| What you get | Not tracking | Rank trackers & visibility indexes | Competitors |
|---|---|---|---|
| The core question | — | “What position is my keyword?” | “Who is winning my market’s AI answers — and by how much?” |
| Where numbers come from | — | An index modeled from data you never see | Real AI answers and real audits of every rival’s site |
| Your rank | Unknown | Averaged, smoothed, flattering | True rank — the board never skips your slot |
| The share nobody owns | Invisible | Not a concept | On the board — the cheapest share to take |
| A rival’s site | Checked when you remember | A one-time snapshot | Swept nightly; every change logged once |
| A rival’s security | — | — | A grade for benchmarking — never their findings |
| When you lose a prompt | You never know | You never know | Named, listed, and replayable in the Prompt Simulator |
Name. Measure. Watch. Counter.
Name
Add rivals by domain, or accept the auto-detected suggestions — brands your market’s AI answers already cite. Up to 25, scoped per site profile.
Measure
The scoreboard fills in: share of voice from real AI answers, your true rank, the unclaimed share, and side-by-side scores using the same rulers as your own dashboard.
Watch
Every night, every rival’s public site is swept and each change is logged once — new pages, schema added or lost, AI-crawler access flips, an llms.txt appearing.
Counter
Open any gap prompt, re-run it in the Prompt Simulator, and read the answer that left you out — then fix what it rewarded and watch the share move.
The vocabulary of the scoreboard.
The terms your Competitors board uses — defined plainly.
- Share of voice
- Your slice of your market’s AI answers — measured from the answers engines actually give, never modeled from an index. Tiny but real shares read “<1%” instead of being rounded away.
- True rank
- Your honest position on the leaderboard. The ranking never skips your slot to flatter you — if you’re fourth, the board says fourth.
- Gap prompt
- A buyer question where a rival gets cited and you’re absent — listed by name, re-runnable in the Prompt Simulator with one click.
- Unclaimed share
- The portion of your market’s AI answers that names no tracked brand at all — shown on the board, because it’s the cheapest share to take.
- Competitor watch
- The nightly sweep of every rival’s public site. First look seeds a silent baseline; every change after that — new pages, schema, AI-crawler access — is logged once, when it happens.
- Comparison matrix
- The side-by-side board: AI Access score, SEO score, security grade, and AI-crawler access for you and every rival — all scored with the same rulers your own tabs use.
Questions about Competitors.
What is Competitors?
Competitors is AI Syndicate’s market scoreboard for AI search. Name up to 25 rivals — or accept the ones auto-suggested from the AI answers already citing them — and see your measured share of voice, your true rank, the prompts where rivals get cited and you don’t, side-by-side scores on every rival’s site, and a nightly log of every move they make.
How is share of voice measured?
From real AI answers — the responses engines actually give to the prompts tracked for your market. Every point of share was earned in a real answer; nothing is modeled from search volume or a proprietary index. The board also shows the share nobody has claimed yet, because unclaimed ground is the cheapest ground to take.
How do rivals get on the board?
Two ways: add any competitor by domain, or accept auto-detected suggestions — brands the AI answers in your market are already citing, which is how you find the rivals you didn’t know you had. Up to 25 named rivals, scoped per site profile, so each brand or location you manage keeps its own rival set.
What is a gap prompt?
A question your buyers ask where a rival gets cited and you’re absent. Competitors lists them by name, and one click re-runs any gap prompt in the Prompt Simulator so you can read the full AI answer that left you out — then fix what it rewarded.
What does the comparison matrix score?
Four columns on every rival, sortable: the AI Access score, the SEO score, the security grade, and whether AI crawlers can get in at all. Every column uses the same scorer your own dashboard uses — no home-field advantage, and the board says so when your row is scored at greater depth than a rival’s.
What does the nightly watch catch?
Every night it sweeps each rival’s public site and logs what changed: new pages, structured data added or lost, AI-crawler access opening or closing, an llms.txt appearing. The first look is a silent baseline — never a fake news feed — and each change is reported once, when it actually happens.
Can I see a rival’s security problems?
No — and that’s deliberate. You see a rival’s security grade so you can benchmark, but never their specific findings. We don’t hand anyone a target list. Your own site gets the full detail; a rival’s gets a letter.
Is any of this scraping private data?
No. Everything on the board comes from public information — the same pages any visitor or AI crawler can read, and the AI answers anyone can ask for. No accounts, no pretexts, no bought data.
Which plans include Competitors?
Competitors is included with AI Radar and up — the full board: up to 25 named rivals, share of voice, gap prompts, the comparison matrix, and the nightly watch.
How is this different from a rank tracker or visibility index?
Rank trackers watch positions on a search results page; AI answers don’t have ten blue links. Visibility indexes model a score from data you never see. Competitors measures instead: real share from real AI answers, real audits of every rival’s site, and a real log of what they changed — numbers you can defend in front of anyone.
Somebody is winning your market’s AI answers. Make sure you know who.
Put names on the board and see where you really stand — the rivals, the shares, the gaps — before the next buyer asks.